![]() ![]() ![]() Crunchmore) made out of Cap'n Crunch cereal." The article refers to the Captain's bicorne as a " Napoleon-style" hat, and claims that this has led to speculation that he may be French. While typically an American naval captain wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar (commodore), two bars ( lieutenant), or three bars ( commander).Īccording to The Wall Street Journal (2013), the mascot, Horatio Magellan Crunch, captains a ship called the Guppy, and was born on Crunch Island, a magical island off the coast of Ohio and in the Sea of Milk-with talking trees, crazy creatures and a mountain (Mt. The mascot is depicted as a late 18th-century naval captain, an elderly gentleman with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a "C" and a gold-epauletted blue coat with gold bars on the sleeves. The product line is heralded by a cartoon mascot named Cap'n Crunch. Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the flavor. It was one of the first cereals to use an oil coating to deliver its flavoring, which required an innovative baking process. The original Cap'n Crunch cereal was developed to recall a recipe of brown sugar and butter over rice. After introducing the original cereal in 1963, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time - and currently offers a Cap'n Crunch product line. Quick facts for kidsĬap'n Crunch is a corn and oat breakfast cereal manufactured by Quaker Oats Company, a subsidiary of PepsiCo since 2001. ![]()
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